Logo designing has always been around since the times when
businesses started to understand the importance of branding and to have a
business identity. However, the passage of time along with the technological
revolution, have changed the logo design industry in many ways. From the
procedure of designing to the platforms where logos are displayed, everything
has changed.
It is essential to
understand the changes in the design industry in order to keep your logo up to
date. Logo design does not only represent the business identity, but it also
reveals the point of time when it was designed, addressing the era to which the
rendered product belongs. Moreover, the trend of reviving vintage styles and methods
with new, revolutionary tools has its own charms and pleasure.
This blog is going to present a brief account of the changes that
the invention of technology has brought. We will be discussing three main
aspects of the change that is as follows:
1. Change in the Trends
Although trends for logos keep changing every year, the evolution
in the designs is massive when compared to the older times. You can check out
the vintage designs of the logo to see how the old designers use to design
logos. There was a rarity of minimalist approach, and most designs were
cumbersome and complicated. That was their way to make a design standout.
Even though the idea was that good logos are needed to be
complicated, the concept of endorsing any social or political ideas was alien.
The trend was to focus on the benefits and values of the business in the past.
That eliminated the depth of the design from most of the logos. However, since
the logos were hand drawn back then, many logos were excessively creative as well.
In current times, the businesses are eager to connect to the
audience emotionally and thus, and they prefer to reflect different social
concepts and values through their designs. Easy to use tools have made it easy
to create designs with freedom, and that is why there is a variety of logo
trends that are followed these days. Affordability is no longer a problem
because businesses have a lot of options in terms of pricing. Googling an
appropriate keyword can lead to excellent affordable logo design company
choices and freelance design options as well.
2. Change in the Usage and Purpose
The logo was evidently a part of brands, but it was never as
important as it has become now. That is because the marketplaces, the way
people interacted with logos, and many other factors, were very different in
the past. In current times, marketing and branding of a product depend on a
good logo to a great extent because the logo is literally the identity of the
product all over the social media sites. The products are recognized because of
their logo designs in the present world. The purpose of the logo has not
changed, but the role or the usage of a logo has definitely evolved and
extended.
This is why the business has started to pay much more attention to
the logo designs, and they are ready to invest high amounts of money on the
logo designing. Topmost logo designers earn million for a single design. Still,
it is possible for businesses to find an affordable logo design company because
of technological advancement.
Read Also - PrevalentTrend In The Animation Industry
3. Change in the Equipment and Pricing
In earlier times, logo designing was considered a complicated and
time-consuming task, mainly because of the unavailability of appropriate tools.
The designers were required to draw logos with pen and paper in different
sizes, and then, it was to be printed. Learning the design skill that was
previously thought to be a God gifted skill is now can be gained in a few
months or even weeks by merely learning the use of the advanced software
programs. The whole procedure took a lot of time and effort to be completed.
The main difference that the lack of appropriate designing
equipment made is that it was exceedingly difficult to execute the design in
different sizes for different purposes in the past. Besides, making even the
smallest of mistakes in the final drafting would mean starting the whole design
from the very beginning. Furthermore, there was no way a designer could test a
logo before launching it.
In the past, logo designing was done mainly by individual
designing who would ask for money according to the demands of design. If the
design were complicated, they would charge a high price while a simple logo
would not cost much. In today’s times, finding an affordable logo design
company is no big deal. Thousands of websites are there that can provide the
facilities for designing a logo at the least price. Even some options can give
a completely free logo design of your own liking within a few minutes.
All of these factors have resolved with the latest design tool
software that allows a designer to perform many different tasks within minutes.
The job has become much easier now while compared to the past. However, the
designing of the logo is still a task that requires a good understanding of the
market and the product.
These are a few significant changing that have occurred in the
logo design industry in the past decades. There are many other aspects to
change.
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