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Types of Digital Marketing + 8 Social Media Engagement KPIs to Measure Success (2023)

    Digital marketing is a reliable and highly-efficient marketing practice that allows organizations to connect with their target audience and attract loyal customers. It is a highly beneficial marketing practice for all stages of businesses, such as startups and large-scale corporations. Companies that take up digital marketing can tap the opportunity to attract a global presence to their operations and grow their engagement.

    Digital Marketing

    How about we look deeper into what is digital marketing? It will help you see that digital marketing is an umbrella term for different marketing practices. There are numerous types of approaches that businesses can use depending on their goals and preferences. Here's a look at some of the most common types of digital marketing.

    4 Types of Digital Marketing

    a) Social Media Marketing

    This approach is the most prominent among all types of digital marketing practices. Businesses can take advantage of all the abilities of social media marketing and grow their operations through platforms such as Instagram, Facebook, Linkedin, Twitter, etc.

    b) Email Marketing

    It is one of the most effective digital marketing practices. Email marketing produces efficient results for B2C and B2B environments and allows organizations to connect with their audience beneficially.

    c) SMS Marketing

    This approach allows businesses to send instant alerts to a consumer's mobile device. It is helpful for small and eye-catching messages such as discount codes, sale updates, and other similar notifications.

    d) Audio Marketing

    Through audio marketing, businesses can partner with local radio stations or podcast hosts to connect with them to promote their work. Organizations can tailor audio messages, relay them to their target audience through these sources, and grow their reach to a vast consumer base.

    What are Social Media Marketing KPIs?

    Key Performance Indicators or KPIs can help a business identify how its products perform and how audiences respond to its operations. In social media marketing, organizations can use KPIs based on the features of each chosen platform and analyze them to understand their performance levels. Here's a look at a few social media marketing KPIs businesses can use.

    8 Types of Social Media Marketing KPIs for Businesses to Consider

    a) Reach KPI

    Through these metrics, businesses can track how many people are coming across their content online and choosing to engage with it. Follower count, post impressions, and engagement rates are helpful metrics companies can analyze to understand their performance.

    b) Engagement KPI

    These metrics allow businesses to track the number of people actively engaging with their content online. The number of likes, comments, applause rates, etc., can help organizations identify positive interactions and consumer interest in their operations.

    c) Conversion KPI

    These metrics help businesses understand how many people turn into potential customers after engaging with their content online. Numbers from click rates, bounce rates, cost-per-clicks, and more allow organizations to track how many of their viewers turn into active leads.

    d) Customer satisfaction KPI

    These metrics help businesses track customer reactions and responses towards their operations. Online reviews, satisfaction scores, recommendations, and more, helps organizations identify positive and negative thoughts about their work within their target audience groups.

    e) Brand mention KPI

    These are metrics that arise from the number of times consumers may talk about your business online. It could be through reposts, stories, referrals, testimonials, etc.

    f) SSoV or Social Share of Voice KPI

    These metrics are formed from the number of times consumers talk about a brand in connection with its competitors. It could include direct shares, where a person tags the business, or indirect mentions, where no tag is included.

    g) Referring channels KPI

    These numbers help businesses identify other online channels that drive traffic toward their website. Depending on which platform an organization chooses to promote its content or platforms of consumer mentions, these metrics allow businesses to track the traffic incoming from each social platform.

    h) Amplification KPI

    These metrics arise from the number of times an organization's online followers share their content with others. Direct message shares, retweets, link shares, etc., are some areas that help identify amplification rates for business operations.


    Social media marketing is one of the most popular digital marketing practices that produce efficient business results. However, organizations must track their performance online to understand customer reactions and responses to make the most of it. KPIs are an excellent way to understand these insights. By using social media marketing KPIs, businesses can identify areas of improvement and consumer suggestions and make impactful decisions for their growth.

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