It’s a tale as old as time: customers matter to businesses. Fortunately, technology has afforded us to use all sorts of helpful tools to not only put our clients at the forefront but ultimately do so effectively so there’s profit to be made.
Thousands of businesses have been using multiple software systems for all sorts of purposes. So, implementing one solely dedicated to Customer Relationship Management (CRM) should go without saying. Niche sectors like that of online gambling are ones to follow and take note of. Whether veterans of the industry or new no deposit casinos, they must have been doing something right in these couple of decades. Otherwise, they wouldn’t have grown from strength to strength. Why? Precisely because they’re always investing in the latest software, not only for their teams of specialists but to provide customers with the ultimate experience.
Now, of course you don’t need more than one CRM - that’s just overkill. But deciding on the right tool for the job can be a little daunting. So keep reading as we step you through some of the best in the business.
HubSpot
HubSpot is a super popular CRM for small businesses just getting their start in sales and marketing. Not only do they make CRM management easy and simple, but they also have a wealth of tools available for learning how to do it right. Their dashboards are sleek and pipelines are easy to build and follow, plus there are plenty of points for integration with the world’s top business management tools.
Salesforce
If you want a premium CRM product that is infinitely scalable, then Salesforce is your best best bet in the market. Not only do they make their products accessible for entry-level customers, but they’re designed to grow and add to as your business does too. While the platform isn’t cheap, it’s guaranteed to give you everything under the sun to effectively manage your customers and leads.
Zendesk
Zendesk Sell is Zendesk’s CRM set of tools to help manage your sales pipeline effectively. While Zendesk itself is better known as a customer service hub, the Sell platform goes further than that. Sell excels at email tracking and automation, dashboards and reporting, and an interface that is easy to use for people of all technical skill levels.
Apptivo
Apptivo is a newer entrant in the CRM market and they’re certainly making a splash. Apptivo is unique in that it is more heavily geared towards social media customer management, which many businesses are demanding in modern markets. While the interface isn’t as glamorous as some of the competitors, you will be able to achieve your goals with the right set of information and integrations - with over 65 on offer here.
Pipedrive
If it’s a full-on sales lens that you’re after, then Pipeline might be a good choice for your CRM. While other platforms have marketing and management features, Pipeline is all about that sell, sell, sell. There are features here like live chat and chatbots, through to comprehensive prospecting services, AI suggestions, and task automations. It’s worth demoing this platform to take a look at its capabilities to see if they match your business needs.
Insightly
Insightly is more about project management than a concentrated CRM, but you’re also able to do things like pipeline and expense tracking, plus lead and opportunity management. Insightly is integrated deeply into Google Workspace, so if you’re very comfortable working in this environment and already have your other systems living here, then it’s certainly worth investigating. There’s a free trial available for 14 days so you’re able to try before you buy.
Notion
If you’re a bit fed up with major CRM products and want something that’s truly custom, then there is always the option to build your own program from scratch. Notion is one of a range of no-code and low-code tools that can allow you to do just that. With Notion, you can build out linked relational tables, and automations between tables and notes, plus add in more integrations than you can poke a stick at.
Using a tool like Notion certainly isn’t the easiest option for a CRM, but it may be the best choice if you have some wild and wacky ways of managing your clients. If you’re not comfortable building a system yourself, there is always the option to customize a pre-built CRM template, or to engage the services of a Notion specialist to build out your dream CRM and make it come to life. This product gets bonus points as it’s free for individuals, although you will have to pay for a team subscription.
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