4 Clever Ways to Market Your Small Business

Looking for new ways to market your small business? You can’t go wrong with the basics: creating a Google My Business account, having an active presence on social media, and attending local events to get your name out there.

But if you want to think outside the box with some more creative marketing methods, we’ve got you covered with this guide. Here, you’ll learn of four clever ways to market your small business that your competitors probably aren’t doing.

Put Your Branding On A Practical Freebie

First, if you’ve ever attended a local event or a trade show, you’ve probably already experimented with branded freebies. But let’s be real: nobody needs another pen or tote bag. If you want your items to be used rather than stuffed into a cupboard or desk drawer, you need to be more creative with the freebies you’re offering.

One particularly effective approach is to make a personalized air freshener bulk order from a site like MakeMyFreshener. Anyone who drives is pretty much guaranteed to take advantage of a free air freshener, giving you free promo on the road for however many weeks or months they have it hanging. Plus, you can have fun with your design, even using humor to make your freebies more memorable.

Partner with Other Small Businesses

If your service compliments something offered by another business or you share the same customers (without being direct competition, of course!), another smart marketing opportunity is to work together on an ongoing partnership, known as partnership marketing..

For instance, your partner business could share discount codes or links to your store to people ordering from them, and vice versa. At the very least, this gets your name out to customers who may have otherwise not known it; at best, it gives you another lead who could become a long-term customer.

Offer Referral Rewards to Your Customers

If your business runs on a subscription-based model or you offer a high-value service, you can get your customers to help with your marketing efforts by offering them referral rewards for every signup they get.

For instance, for a company offering subscriptions, you could give customers $10 credit (to deduct from their next order) for every friend or family they refer. Or, if you’ve offered a one-and-done service, you could give them this amount in cash back for every referral who successfully signs up with you. Every $10 credit you award should earn you at least double that back.

Get Featured in Local or Niche Media

Finally, look for opportunities for your business to get featured in local or niche media, so you’re strengthening your connection with the local community and building brand awareness and trust.

This is especially effective if you do something that positively benefits your community or industry, like charitable work. Rather than your potential customers associating you with yet another generic marketing ad, they’re connecting your brand to the people behind it, with a story that encourages them to view you in a positive light.

Business