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How to Start Selling Products Online on Facebook

As an integral part of our daily lives, Facebook offers more than we usually take it for. Although a platform for your daily chatting and gossiping, Facebook is a great place for both marketing and selling your business products.

Sell products on facebook

On Facebook, You can sell your business products through Facebook shop and Facebook marketplace.

  • Facebook Shop is a great new selling platform for small businesses. Both Instagram and Facebook users can access the Facebook shop. This new feature lets you sell products via the chat option of Facebook, Instagram, and WhatsApp. You can tag products link for selling during the live streams, and the inks will take the shoppers straight to the buying option.
  • Facebook Marketplace works as a sales channel for your business and increases visibility for your business. In addition, this feature works as a tool to increase your reach in the local community. Before, the tool used to be a p-2-p selling marketplace, but now it offers merchant selling.

Is Facebook Shop Good For YourYou? 

Before jumping straight into selling products on Facebook, you need to see if the Facebook shop is a suitable platform for your products. The Facebook shop is a good selling for you if your business fulfills the below-mentioned criteria.

  • Your products must be physical.
  • If you are new to online commerce, then it is an excellent place to start.
  • If you are already promoting your business and products on Instagram and Facebook, it is a good choice.
  • If you have an existing online store like Shopify and Bigcommerce, you can include it on Facebook to reach a new set of audience.

How To Set Up A Facebook Shop?

  • Business Information: You need to provide necessary business information by answering a few questions. Pick a good name for your commerce account and create and connect a Facebook page to the commerce account. You also need a business manager account which you have to include in the commerce account.
  • Products & Settings: You can include an existing product catalog or you can create a new catalog. You need to select a shipping option for delivering the products to the customers. You also need to have a return policy in place in case the customers want to return their purchased products.
  • Payouts: The last and essential part of the setting up the Facebook shop is the payout section. You have to provide your business location, product description. In the Tax Information section, you need to select your business type. Also, you need to provide payment methods for the customers to pay you.

Market Your Products On Facebook

Once you have successfully set up your Facebook Shop, the next step is to get your products out in the market; and how do you do that? By marketing your Facebook Shop products.

Product Listing

Good product Listing and Marketing via ads, campaign are the two best ways to sell the products faster. Having retail management knowledge will surely help you in this case. Here are some steps that you can take-

  • Quality Product Images: While you do not need the best professional photographer and fancy photos, you need to take product photos that are likable to the customers.
  • Detailed Product Description: Give in detail description of the products that you are selling. Minute product description determines the purchasing decisions of the customers.
  • Product Size & Weight: The size and weight of your products are necessary but you can take it as optional. This description helps you print proper shipping levels.
  • Inventory: You can use SKU numbers to track the available products in your store.

Ads, Promos & Campaign

You can take the paid route to market your Facebook shop products. But there are free options too. Here are a few initiatives that you can take for marketing the products -

  • You can use the boost posts featuring your products to reach a larger, targeted audience group. These posts charge you very minimum fees and help you with better customer reach.
  • You can run a Facebook ad campaign featuring your products.
  • Marketing using offers and discount advertisements are great ways to get the customers excited for buying the products.
  • Post regular content featuring your products on your Facebook business page.
  • Engaging in conversation with the users in the comment section builds a good business-customers relationship and boosts sales.

How To Sell On Facebook Marketplace?

Facebook marketplace will help you as an additional advantage once you have a Facebook shop in place. It generally helps you to increase reach in your local community. You can use the Facebook marketplace as a sales channel by following a few simple steps.

● Enable Checkout For Your Shop On Facebook: If you have a Shopify store, enabling a checkout on Shopify will help the customers buy the products directly from the Marketplace.

Add The Marketplace As A Sales Channel:

● Navigate to the commerce manager.
● Select your shop.
● Select Settings in the left hand menu.
● Click on business assets.
● Select the Enable marketplace option.

● Advertise Your Products On Marketplace: Listing the products is necessary, but you can make that effective by using paid ads. It is the best way to get the audience’s attention to your products.

When people use the Facebook app to buy anything on the marketplace the ads appear to them. You can create Marketplace ads by going to the ads manager.


These facebook selling features are exceptional, and you can implement them to sell products to your local community. For individual sellers, the Facebook Shop and Facebook Marketplace are great selling tools.
What do you think about doing business on Facebook? Is it profitable? Can you make a good business out of the Facebook Shop option? Your opinion is valuable to us.

Author Bio

Mashum Mollah is a tech entrepreneur by profession and a passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Online News Buzz. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

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