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Keys to Successfully Marketing Yourself as an Expert Realtor

If you want to be successful as a real estate agent, you need to be able to market yourself. Marketing yourself doesn't just mean advertising your listings and selling houses. You also need to be able to market yourself as an expert in the field of real estate. Here are some tips for marketing yourself as an expert:

    Focus on Your Sphere of Influence

    Your sphere of influence is where you can have the most impact. It's essential to focus on this, including people who know you personally and those who don't know you.

    They'll already have confidence in your expertise if you work with friends or family members as clients, but if you want to broaden your clientele and build more confidence in your abilities, reach out to people who don't know you as well.

    An expert is an expert because they know more than anyone else about a particular area or subject. So instead of trying to be an expert in everything, focus on being an expert in one area or topic.

    Successfully Marketing

    For example, if you're a first-time home buyer who's looking to buy a home with a fixed-rate mortgage, then focus on educating other people who are also first-time home buyers with fixed-rate mortgages.

    You can share information on how to find the best mortgage rates, discuss the importance of saving money on closing costs, and how low-interest rates can help increase your purchasing power.

    Be Consistent with Your Marketing

    It is important to always be consistent when marketing yourself as a real estate agent - this builds trust between potential clients and agents as well as strengthens their relationship over time.

    If someone is looking for a realtor, for instance, and comes across several websites owned by various agents with content that is similar, they might decide that they can't trust any of them enough to hire.

    This also means showing up at networking events and speaking engagements at least once every month or two months so that people will see you again and again and realize that they can trust your advice because they know that it's coming from someone who knows what they are talking about.

    As an expert realtor, offer something valuable and unique to you and your business. Whether it's a free consultation or discounted consultation rate for first-time buyers or sellers, offer something different from other realtors in your area so that people know why they should choose you over competitors who offer similar services at a lower price than yours (or vice versa).

    Leverage Both Free and Paid Marketing

    The two biggest ways to market yourself as an expert realtor is through your website and social media. Use these tools to share your knowledge and experiences with others, and they'll be more likely to do business with you.

    To market yourself as an expert realtor, you need to understand the importance of free and paid marketing. While there are different strategies for each type of marketing, they're both crucial to your success. Free marketing is about building your reputation as an expert in your field.

    Some free marketing options include YouTube, Instagram, Facebook, google my business, email drip campaigns, etc. You can use your channels to connect with potential clients, share articles related to real estate, and find opportunities for collaboration with other professionals.

    Getting your name known to a large audience is the aim. Paid marketing is when you pay for advertisements online or offline. For example, when you pay for social media ads, real estate postcards, or Google AdWords, those platforms have millions of potential customers who can see your ad and click on it if they're interested in what you have to say.

    Create a blog on your website where you can write about important topics to real estate agents, like advice for first-time home buyers or the best neighborhoods in town. Write articles for local newspapers, websites, and magazines about topics related to real estate.

    But what should you focus on first? It depends on where your target audience is. If most of them are on social media sites like Facebook or Twitter, then start there with free marketing efforts such as sharing articles and retweeting other posts that you think will interest them.

    If they're more likely to read local newspapers or magazines, send out press releases about new listings or promotions that might be relevant to their interests.

    Become a Thought Leader

    One of the best ways to create an active online presence is by becoming a thought leader in your field. Write articles for industry publications and speak at conferences on important topics for people in your industry or area of expertise.

    This will help establish you as someone who knows what they're talking about in their field of work, making it easier for potential clients to trust you when they need advice related to real estate transactions or home improvement projects.

    Earn Professional Certifications

    Several professional certifications you can earn will help you stand out from other agents in the area. Consider what sets you apart from other agents in your area — perhaps it's experience with first-time homebuyers or knowledge of renovation projects?

    Earning these certifications shows potential clients that you're serious about becoming a better agent by taking classes and passing exams in the industry. It also shows that you're committed to learning more about real estate so that you're always up-to-date on new regulations and laws in your area.

    Some available certifications include Accredited Buyer Representative (ABR) through NAR; Certified Residential Specialist (CRS) through NAR; Graduate Realtor Institute (GRI) through NAR, among others.

    Create a Podcast Series

    A podcast series is a marketing tool that can help you gain exposure for your business. Listeners will see how much knowledge you have and how easily you communicate it — both key traits of an expert!

    It's also a way for you to give back to your community by providing useful information about the housing market, the home buying or selling process, and other topics related to real estate. You can do it yourself or hire someone to create the podcast.

    Either way, ensure everything is professionally done and marketed well on social media. This will help build trust with potential clients who may have never heard of you before.


    The real estate market is constantly changing, and so must your marketing strategies. You have a lot of options at your disposal. There are plenty of tools out there to help you get your real estate business off the ground, and more are being developed every day, although you will have to put in the time and effort to maintain an exceptional reputation.

    The most important thing is to do what works best for you and ensure you're doing it consistently.

    Infographic on 10 steps to choosing a real estate agent when selling your home

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