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6 Effective Ways to Increase Brand Awareness with QR Codes

    QR codes are a great way to communicate with your potential customers, but they're not nearly as effective as they could be. At their core, QR codes are just a pattern of black and white squares that represent data. The squares in the pattern can either be filled or empty, depending on whether you want to transmit data or receive it. If you're wondering how to make your QR codes more effective at driving traffic and sales without spending a fortune on advertising campaigns, this blog post is for you. Here are six ways you can boost brand awareness with QR codes.

    QR Codes

    Add a Call-to-Action to Your Dynamic QR Code

    A call-to-action (CTA) is a short, direct message that encourages viewers to take a specific action. Use CTAs on your dynamic QR codes to encourage your customers to visit the website, download an app, or contact you directly.

    If you want users to visit your website, include an image of your logo or business name with a link directing them back to the site. If you want users to download an app and follow through with purchasing options inside the app store, use graphics and text indicating what's available and how it works. Finally, if you're looking for leads from those who see your advertisement in person or online (e.g., at home or work), including information about how they can get in touch with their local sales representative directly from the ad itself.

    Use a QR Code Generator, or Barcode Library

    It's easy to get started with QR codes. You can use a QR code generator or a barcode library. A QR code generator like Aspose barcode allows you to create your own personalized QR codes for free. You can choose the size, color, and other options that best suit your needs by selecting from the available options on the platform. The generated code will be ready to use immediately after generating it. A barcode generator is another option that lets you customize everything, size, color palette, and even the shape of the barcode (rectangle or square). With this feature, creating an original design doesn't have to cost much money nor take much time out of your schedule because everything creation process happens online without having any software installed on your computer beforehand.

    You can also use a mobile app called Android Barcode Scanner which uses Google Play Services APIs which means no additional costs when using this application since all resources required are provided by Google itself at no extra charge. You just need one device running on Android version 5+ with Bluetooth enabled before being able to scan any type of barcode.

    Add an Image or Design to Your QR Codes

    Add an Image or Design to your QR Codes. A QR code is often just a boring square of black and white, but you can add some pizzazz to yours by adding a background image or design. There are two ways you can do this:

    • Use the Generator in free tools to create your code and then upload an image that will be displayed behind the code when scanned by anyone with a smartphone app. You can also use free generators to make the code, but then take it into Photoshop or a similar software program where you'll be able to draw on top of it with different colored text boxes and shapes before saving it as an image file for upload back into our generator.
    • Use one of many website-based code generators which let users add images like logos from their computer files alongside text labels like phone numbers, names, etc., as well as special effects such as drop-shadows around each element within their generated barcodes.

    Print High-Quality Scannable QR Codes

    To ensure that your QR codes are high quality and scannable, you should use a high-quality printer. A laser printer will produce the best results for your QR codes because it produces text that is sharp, clear, and dark. A thermal transfer printer can also print excellent quality barcodes but may not be as durable as a laser-printed code. You should also consider using a label maker to create your QR code labels rather than printing them out on a standard office printer. Label makers allow you to print multiple sheets of stickers in one pass through the machine, ensuring consistent quality across all of the stickers they produce while avoiding any potential issues with alignment or ink bleeding between layers of paper during the printing process (which can occur when printing on an office desktop).

    Analyze the Data You Collect Through Your QR Codes

    In order to use your brand QR codes effectively, you need to be able to collect data and analyze it. With Google Analytics, you can track the number of website visitors who have scanned your QR codes and measure how much time they spent on your site. This information is invaluable when trying to determine what types of ads are working best for your business.

    You can also use Google Analytics "Acquisition" section in order to get more insights into where people are coming from when they scan your code. You'll be able to see whether people are finding you through Facebook ads or word-of-mouth marketing campaigns, which can help inform future campaigns that don't rely solely on social media advertising.

    It's also important not only for businesses but also individuals interested in marketing themselves online with a personal brand presence through social media platforms like LinkedIn or Facebook. If someone scans one of these URLs and clicks through before making an actual purchase either online or offline then that means there was enough interest generated by their digital experience (and possibly even loyalty) in order for them not only to click through but actually make that purchase after viewing an ad banner first.

    Use URLs that are Short and Easy to Remember

    As your customers scan the codes, you can use a URL shortener. The most popular one is Bitly, but there are other options too. Try to make the short URL memorable and easy to type in so that it doesn’t require too much thought for your customers. If it takes them more than a second or two to input the address into their browser (especially on mobile), they will probably just give up the process and move on with their day instead of taking further action by visiting your brand website or landing page.

    Another way is by using custom URLs that allow you to customize how they appear when shared online, you can add a “www” before an otherwise un-prefixed domain name; create shortened versions that omit some elements like www.; insert spaces between words; etc. and then share those across social media platforms such as Twitter so colleagues know exactly where they need to go if they want access to certain information without having any prior knowledge about any given topic beforehand.


    Hope this article has given you some ideas on how to create and use QR codes in your marketing strategies. A few of these strategies may seem familiar, but with the help of a QR code generator, you can easily implement them.

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