Any marketer worth their salt knows that content marketing is the name of the game in this day and age. Not only does it direct attention to the brand, but it also builds customer trust and encourages loyalty.
However, not all ventures have the resources to hire in-house writers to create content. And for this very reason, service providers like Content Fuel are gaining popularity among brands of all sizes. In this review, we’ll go through its features as well as its pricing tiers. We’ll also tackle its pros and cons so you can better decide if it suits your venture’s unique needs.
What is Content Fuel?
Content Fuel is a service provider that offers unlimited content at a flat monthly rate. With an army of top SEO writers, they provide high-ranking articles delivered within a fast turnaround time.
Their writers put a premium on content that’s not only SEO-friendly but also entertaining and easy to read. As a result, the articles provide value, thus boosting brand loyalty.
Content Fuel’s clients range from SEO agencies to marketers and small business owners. In fact, they can practically service anyone who needs quality content on the regular. In the same vein, they also offer a wide variety of written content, including but not limited to:
- Blogs
- Articles
- Infographics
- Email Newsletters
How Does It Work?
Getting quality content from this service provider requires a few easy steps:
1. Submit a Request
Requesting a piece of content entails providing a project brief about what type of writing you need. In this step, you can discuss the piece’s tone and voice as well as any keywords you want to rank for. In addition to that, you can also attach links to articles you may want to use as references.
2. Wait for the Article
The project will be assigned to a writer well-versed in your niche. Then, a draft will be submitted to you within 48 to 72 hours.
3. Review the Piece
Upon submission, review the article and see if it fits your requirements. Should there be any part that you want to be improved after reviewing the draft, simply tell your writer, and they’ll revise it for you.
4. Approve the Project
Once you’re 100% satisfied with the piece, you can mark it approved. Then, your writer can move on to the next request in your queue.
Pricing
Content Fuel offers three pricing tiers. Basically, the number of blogs you can request per month depends on the package that you get.
Starter
The Starter package, which costs $389 per month, comes with six to eight blogs or up to 4,000 words. You can request all content types offered with a turnaround time of 48 to 72 hours. This also comes with a dedicated writer and a dedicated account manager to ensure that you’ve got everything you need.
Professional
Content Fuel’s next tier, Professional, comes at $698 per month. This package comes with 15 to 20 blogs per month or up to 10,000 words. This is a good package to avail of if you need an average of five blogs or email marketing copies per week. It also comes with a dedicated writer and account manager.
Agency
If your business requires 30 to 40 blogs per month, consider the Agency package. This tier offers up to 20,000 words for $1299 per month. Just like the first two tiers, this package comes with a writer and an account manager.
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Many clients find Content Fuel’s rates much lower than hiring a marketing agency or an in-house writer. Because of its membership business model, the company is able to offer high-quality content at a discounted rate.
Pros and Cons
Content Fuel offers its own set of advantages and disadvantages.
Pros
- If you don’t have the human resources to create professional content for your venture, this service will work well for you.
- Content Fuel has professional writers who are well-versed in a wide range of industries and content types. That said, you can rest assured that you’ll get high-quality articles within a specific turnaround time.
- Consistency is often an issue for content marketers. After all, starting a blog is the easiest part; consistently putting out quality content is another story. With Content Fuel’s services, you can release fresh pieces regularly sans the headache.
- You won’t need to spend time and effort looking for a freelance writer for your content needs. This service provider only employs professional writers who passed a strict screening process.
- Part of their services is making sure that the article they provide scores all green on YOAST. You’ll simply need to supply the topic and keywords, and they’ll do all the heavy lifting.
- Because you won’t need to worry about getting consistent content, you’ll have more time for other more crucial parts of the business.
Cons
- If you only need one or two pieces of content per month, you might not make the most out of Content Fuel’s monthly fee. If this is the case, you might find it more practical to contract a writer who can charge on a per-article basis.
- Hiring a freelance writer in job marketplaces can be cheaper. However, cheap writing services can come with a caveat. For one, most online job platforms don’t verify credentials and experience. That said, anyone can declare that they’re professional writers even if they don’t have the skills or experience for the job.
The Bottom Line
Just like any other service, Content Fuel isn’t for everyone. You can best benefit from this service provider if:
- Your venture needs a handful of content every month, and you don’t have an in-house writer to do it for you.
- You don’t have the time nor the patience to scour online job marketplaces for a freelance writer.
- The sales rely a lot on content marketing strategies, such as blog visits, email marketing, and other content types.
- You need to automate your content and don’t want to micro-manage every single piece.
If you’re still not quite sure if the service is for you, it might be best to try their service for at least a month. The good thing about Content Fuel is you wouldn’t need to be locked into a long-term contract. Since the service is offered on a month-to-month basis, you can easily cancel your subscription anytime.
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