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In-Demand Technology You Should Know as an SEO Manager

Search engine optimization (SEO) is becoming critical as people consume more information online and use search engines every day.

A digital marketer's work continuously evolves to keep up with the newest technologies, strategies, and best practices. With digital marketing today including such a wide range of core areas, it can be important for marketers to choose which essential skills they should focus on throughout their careers.

Of course, technology is a broad field with many exciting paths to explore. In this article, we'll look at the different sectors of technology we should know, and you can also learn which skills are the most essential to acquire nowadays to boost your demand in the tech industry.

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10 In-Demand Technology You Should Know

1. Artificial Intelligence (AI)

According to the World Economic Forum, artificial intelligence (AI) will produce 133 million new employment by 2025, making it the fastest-growing technology. At its most fundamental, AI refers to programs that can do picture and voice recognition, image categorization, and face recognition. AI skills are in great demand since AI can perform these jobs faster and more precisely than humans.

2. Machine Learning (ML)

Machine learning is an AI application that analyzes data to provide insights and effectively perform rule-based tasks. Machine learning applications are used in data analytics, data mining, and pattern recognition. Many apps for Machine Learning range from Siri, Alexa to chatbots, predictive analysis, and self-driving vehicles. Machine learning has been used to estimate how contagious a COVID-19 patient is likely to be, which has increased medication development.

Machine learning professionals can specialize by learning about neural networks, natural language processing (NLP), robotics, and deep learning. ML skills like TensorFlow and Python are in great need, as are Java and R, and the ability to build chatbots is also in high demand. ML experts, developers, researchers, robotics, and computer vision engineers are examples of Machine Learning careers.

3. Cybersecurity

Cybersecurity has become a top business concern for companies in the wake of the pandemic's recovery. It is also a top technology trend for 2020 and beyond since it affects almost every digital business. Every business needs to gather sensitive customer information or interact with sensitive data to keep its networks secure. Some businesses also add malware killers to find and eliminate dangerous malware if cybercriminals attack your site.

Cybercriminals, security professionals, and chief security officers are all examples of cybersecurity professionals.

Globally, IT workers with security credentials tend to earn approximately 15% more than those without. Those who wish to progress in their careers by focusing on security will discover that certification is an excellent method to verify relevant abilities and show a current or potential employer that they're competent and properly educated.

4. Data Science and Data Analytics

According to LinkedIn, data science was the fastest-growing industry in 2017 and is primarily known as the most acceptable job of the twenty-first century. In the pandemic period, it still leads the pack. With more businesses depending on data to drive decision-making, data-driven skills are highly appreciated. It explains the increasing need for Data Analysts, BI Analysts, Data Architects, Database Administrators, Business Analysts, Chief Data Officers, and other data-driven professionals.

Data analytics is being used by 53% of businesses to speed up decision-making and improve accuracy. It is one of the reasons data science has ranked first in LinkedIn's emerging jobs report for the last three years. Administrator, Business Analysts, Chief Data Officers, and Data Scientists.

Data analysis is a more fundamental skill. While data science is more advanced, the types of jobs are still connected. Education, banking, health care, software, and other industries all need data professionals.

5. Internet of Things (IoT) and Edge Computing

As the volume of data continues to grow, cloud computing's limitations in terms of latency are becoming apparent. Edge computing avoids the latency created by cloud computing by analyzing information closer to where it is needed.

Edge computing may be used to handle time-sensitive data at remote locations with little or no connectivity to a centralized site. Edge computing becomes more popular as the adoption of Internet of Things (IoT) devices increases.

The global edge computing industry is projected to grow to $6.72 billion by the year 2022. As with any growing market, this will provide various employment opportunities, particularly for software engineers who understand the technology and conditions required for effective integration of the Internet of Things (IoT) in a commercial context.

6. Software Development

Developers are in charge of developing, implementing, testing, and supporting online, mobile, and software systems. According to the US Bureau of Labor Statistics, software developer jobs are projected to grow by 21% by 2028, whereas application developer jobs are expected to grow by 28%. The growing demand for computer software and mobile phone applications is driving this expansion.
7. Programming

In-demand programming language skills may lead to a broad variety of employment possibilities. The most popular coding languages in the world now are Go, JavaScript, Java, and Python. However, JavaScript is the most widely used programming language. Front-end tech skills such as React and Angular are in high demand. Background information on Django and Spring is required. Scala, Typescript, and Kotlin are among the most in-demand languages for programmers.

8. Cloud Computing

Without a doubt, the pandemic taught IT professionals how to make cloud computing work for their businesses. Cloud computing can be one of the fastest-growing tech professions in 2020 because of the coronavirus outbreak. Cloud computing experts that can develop, plan, manage, maintain, and support cloud computing will be in high demand as a result of the cloud computing growth. According to Gartner, market leader Amazon AWS, Microsoft Azure, and Google Cloud will control the $331.2 billion public cloud market by 2022.

9. Visualization

Data visualization is a method of helping people understand the importance of data by presenting it in a visual format. For instance, you can make spreadsheets or reports more understandable by converting them into charts and graphs. It is a talent that data analysts and data scientists commonly use, but it can also be helpful in digital marketing roles.

Consider this position to be a link between technical and non-technical responsibilities. You are converting data gathered by analysts into a format that everyone can understand.

10. Blockchain

Due to the fast drop in popularity of Bitcoin and other cryptocurrencies, blockchain is ranked last on this list. But blockchain is used for more than just cryptocurrencies. Therefore, more businesses need developers familiar with blockchain, smart contracts and can create decentralized apps.

C++ and Go are just a few examples of programming languages that can be used with blockchain. Solidity and Python are also essential to learn for blockchain experts.

Blockchain is also being used by central banks and financial institutions organizations, making it one of the top tech skills to acquire in 2021.


In this highly competitive digital marketing, you need to have top-notch technical skills to thrive. Skills in the tech business are in constant demand, so it's essential to know which ones are now in demand. This article describes the most in-demand tech skills nowadays and their potential for future demand in this industry.

Finally, I can say anyone who masters these essential skills for SEO is in a profitable and exciting career.


Jennysis Lajom is an IT graduate, a chemist, an eCommerce business owner, and a Korean drama fan. Her passion for digital marketing led her to a career in graphic design, editing, and social media marketing. She is also one of the resident SEO writers in the Softvire US and Softvire Australia.

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