Being a business during the coronavirus pandemic has undoubtedly been an incredibly difficult challenge, even simply surviving to see your doors open again is a blessing. If you have not been able to open during the pandemic or had to make significant compromises about how you go about your business, the pandemic could easily be the most difficult period for you since you opened up shop. If there is any silver lining to be had here, it is that you will have an enormous opportunity to make up for the low turnover once you are allowed to flourish again when restrictions are ended.
However, simply waiting around for this moment to come might not be enough to make the most of what the situation has to offer. To be fully prepared, there are steps you can take beforehand to potentially maximize your business when you can fully open again. As with any situation, it is best to be as informed as possible and do plenty of research on what the specifics of the current situation regarding lockdown and the pandemic are, that way you can not only make the best decision for your business going forward, but also for your customers.
Advertise Your Return
If you have had to retreat into a period of inactivity due to the impacts of the pandemic, your would-be customers might be unsure when you are returning or what kind of position your business is even in. For this reason, it is important that you properly keep your audience up-to-date and fully market yourself when it is time for you to make a comeback. This way, your customers will not keep going to alternative services just because they did not know you were back in the first place.
First of all, it is important you are clear about what the rules are wherever you are situated. Next, when you know that you are allowed to open again and you are in a good position to do so, it is time to conduct regular marketing to ensure that your customers are informed and enticed back into your services. After all, if they have had to go to alternative services in the interim, you might have to work hard to win them back. If you feel like you will not be able to do your marketing justice by yourself, you might consider enlisting the help of a Facebook ad agency to help your return be as impactful as it can possibly be.
Update Your Opening Hours
While circumstances might be returning to some sense of normality where you are, that does not mean that things will necessarily be exactly as they were before the pandemic hit. How your business operates now might not be identical to how it was before, and it is important that your customers are aware of this. Therefore, it is important that you update your opening hours, both on your website and on your social media accounts, so that everyone is clear on any differences between your services now and before. This is something advised by companies like Google who might be hosting many of these details when customers search for your information.
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